We grow brands with high intentions
What We Do
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
When you go to a professionally designed website there is a reason that you decide to shop there. You have no reservations at all about trusting this business because of the way that it looks. This should be the same strategy for developing your cannabis web design. The way that it is designed, the layout, and how easy it is to find the details all contribute to the overall trust that people have. Let us help your marijuana brand or dispensary grow and expand online with our professional digital marketing skills.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
The very first thing that you should do is create a cannabis logo that will establish trust. This is an indication that it is a professional business and will create authority. This is exactly what you will need when you are designing your marijuana business logo if you want to express that you are a company offering a legitimate service.
“Your brand is what other people say about you when you’re not in the room”
The foundation of cannabis products is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allow you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product–and customers will pay that higher price.
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
Trigger emotional engagement. Consumers act when a brand makes them feel something. When someone looks at you, you’re compelled to look back to determine the nature of the attraction. That’s your survival instinct at work. For this reason, there’s nothing more powerful in packaging than eye contact. The next time you’re in an aisle, notice how many packages bear photos of people that don’t make direct eye contact; they’re looking away, or slightly past you.
“The whole point of taking pictures is so that you don’t have to explain things with words.”
Cannabis photography is crucial. With the advancements in technology over the past years, in particular with displays, it is more important than ever to have high-resolution images on your website. An increasing number of people now have high-resolution devices whether they are mobile phones or computer monitors. As a result, you want to be sure that you are providing them with a good experience when it comes to taking advantage of the extra pixels. Any low-resolution photos will end up standing out like a sore thumb. You want to make sure that you are focused on implementing only high resolution photos into your cannabis website for the best possible experience. The most important thing to understand about creating an effective cannabis photography in today’s marketplace is the fact that people are viewing their content on a variety of devices.
We love to collaborate with cannabis businesses. We prefer to meet before we get to work. We can meet in person, video chat, or phone call. We can work with most deadlines but we usually like to have a month for best results.